Mystro’s CEO Herb Coakley knows firsthand just how difficult it is making a living as an on-demand driver. He took a break from the film industry to become an Uber and Lyft driver three years ago, and still drives a few hours a week today.
An ex-physicist and serial entrepreneur, Herb soon began thinking of ways to make the on-demand driver’s experience better. At the time, the only person he knew working in Silicon Valley was his college buddy and designer, Mystro’s COO, Dwayne Shaw.
Herb pitched an idea, which later became Mystro to Dwayne who loved it and immediately began designing some mock-ups.
Herb moved to San Francisco from Los Angeles and the two founders began pitching the idea to everyone they knew in hopes of finding a talented software engineer to join the team.
After meeting with almost 50 developers, the founders met CTO Matthew Rajcok. Matt took one look at what they were building and quickly figured out an approach to develop the app.
The founders have since partnered with two of the on-demand industry’s biggest influencers: Advisor Harry Campbell and Social Outreach Lead Randy Shear. Their input, assistance, and advice has been invaluable, and together the team has grown Mystro to over 35,000 users nationwide.
Read more about the Mystro team below.